Queen Letizia inaugurated FITUR (20 to 24 January), the International Tourism Fair, the third largest after London and Berlin. The wife of King Felipe VI, who was unable to attend due to meetings with the leaders of the new parties in Congress and polls to choose the Prime Minister and proposing some reforms in the current Constitution (1978), took a walk on the main stands of various countries, regions and companies in IFEMA, Madrid, accompanied by the president of the Junta de Andalucía, Susana Diaz and Comminudad Madrid’s president Cristina Cifuentes.
The 36-th edition of FITUR (on exhibition area of 57,850 square meters) expected to increase the number of 222,551 attendees in 2015, with participation in the fair of 9,500 companies firms and organizations from 165 countries. Among the 713 exhibitors of all colors and stiles
highlights American and Asian countries such as Mexico, Argentina, India, Check Republic with strong bets for culture and cuisine. Offers of health tourism are consolidated. China surprised with a fu
n virtual experience of skiing on its stand dedicated to the Winter Olympics Pyeongchang (Beijing) 2018.
10 travel companies represent Bulgaria, together with the Ministry of Tourism, with various offers -spa tourism, winter, summer, gastronomic and historical, focused on the Thracian culture, places of National and World Heritage .The drawing of the show is impressive with proposals safari in Africa, idyllic beaches of Mexico, Costa Rica, Mallorca or Thailand, Brasilian rhythms, Japanese geishas and valleys of cherries, Nordic polar bears, ice-canons of Grelnand, mini-island Sveti Georgi “of the dead” in Montenegro, Carpatean route of Count Dracula, the “magical one’s” and delicious cuisine of the capital of culture for 2016 San Sebastian Basque Country, crystal clear water with sea stars Mosambique, massages and Thai food in the street of Thailand ,virtual experiences of piloting plane and fly with Iberia glasses or stay in the hotel of the future.
Half of the fair is Spain with a focus on improving their brand and attract more tourists than the 64 million visitants at 2015. Andalucia, senior partner, shows all its powerful splendor of beautiful scenery, towns and cities charm mix of Arab and Christian culture, delicious gastronomy and joy. Catalonia is touted as “home for all” in a huge stand of typical kitchen with its pantry: rural adventures, itineraries and trips to disconnect, opportunities for different meetings, also an F1 driving simulator and tourist area of 3D animation.
The Capital and its 179 municipalities want to enhance the sale of “Marca Madrid” emphasizing the museum collections, some of the best art galleries in the world – Prado, Reina Sofia and Thyssen, sports led by football clubs Real and Atletico Madrid , or landmarks such as Chinchon and Nuevo Batzan, natural areas as Guadarrama mountain, places of Heritage El Escorial, Aranjuez and Alcala de Henares, with special prominence in 2016-celebrate 400 years of the death of the “father of the Spanish language “Miguel de Cervantes, native of the town Alcala, lived and died in Madrid.
Madrid City Council tried to attract over 11 million tourists in 2015 with initiatives such as improvements in connectivity, transportation, tourist information and enhance the beautiful capital as a destination for shopping, gastronomy, major events (the Carnival and Chinese New Year celebrations in February, celebrations of San Isidro fest in May and Virgen Paloma in August, Gay Pride in July) and uncountable concerts and festivals of all kinds of music, including classical opera at the Teatro Real, which this year celebrates its bicentennial. Continue the promotion of the viewpoints of landmarks of the city (The Communications Palace Cibeles, Bellas Arts, the Faro de Madrid) and some parks.
The new travel bets are green-sustainable tourism and applications of innovation and new technologies.